Competitor Monitoring in Brand Intelligence

Tracking your own brand is table stakes. Tracking competitors gives you the full picture — who is gaining ground, what is resonating with your shared audience, and where there are gaps you can exploit.

Setting Up Competitor Tracking

1. Open your Brand Intelligence profile.
2. Navigate to Competitors.
3. Click Add Competitor.
4. Enter:
   • Competitor brand name
   • Competitor primary domain
   • Additional brand keywords (product names, taglines)
5. Save.

You can add multiple competitors to the same profile. All competitor mentions are tracked through the same ingestion channels as your own brand — web search, RSS, and scraping.

What You Can Compare

Once competitor data is collected, you can view:

Share of Voice

A side-by-side comparison of mention volume for your brand vs each competitor over a selected time period. A rising competitor share of voice indicates they are gaining mindshare.

Sentiment Comparison

Are competitors receiving more positive or more negative coverage? A competitor with rising negative sentiment may be struggling with a product issue or PR problem — which is an opportunity.

Topic Analysis

What topics are generating the most mentions around each competitor? If a competitor is getting heavy coverage for a feature you also have, you may need to increase your visibility in that area.

Competitor Alerts

Set up alerts for competitor activity:

1. Brand Intelligence → [Profile] → Alerts.
2. Create alert: Competitor Mention Spike.
3. Select which competitor.
4. Set threshold (e.g., more than 50 mentions in 24 hours — indicating a product launch or news event).

This tells you immediately when a competitor does something newsworthy, giving you time to respond.

Tips

• Focus on 2-3 direct competitors rather than tracking everyone — too many competitors dilutes the signal
• Review competitor sentiment trends monthly to spot if any are having consistent reputation problems
• Use content ideas generation to find topics where competitors get engagement but you do not have coverage