Competitor Monitoring in Brand Intelligence
Add competitor names to Brand Intelligence to track their mentions, sentiment, and content activity — see their share of voice relative to yours.
Competitor Monitoring in Brand Intelligence
Tracking your own brand is table stakes. Tracking competitors gives you the full picture — who is gaining ground, what is resonating with your shared audience, and where there are gaps you can exploit.
Setting Up Competitor Tracking
- Open your Brand Intelligence profile.
- Navigate to Competitors.
- Click Add Competitor.
- Enter:
- Competitor brand name
- Competitor primary domain
- Additional brand keywords (product names, taglines)
- Save.
You can add multiple competitors to the same profile. All competitor mentions are tracked through the same ingestion channels as your own brand — web search, RSS, and scraping.
What You Can Compare
Once competitor data is collected, you can view:
Share of Voice
A side-by-side comparison of mention volume for your brand vs each competitor over a selected time period. A rising competitor share of voice indicates they are gaining mindshare.
Sentiment Comparison
Are competitors receiving more positive or more negative coverage? A competitor with rising negative sentiment may be struggling with a product issue or PR problem — which is an opportunity.
Topic Analysis
What topics are generating the most mentions around each competitor? If a competitor is getting heavy coverage for a feature you also have, you may need to increase your visibility in that area.
Competitor Alerts
Set up alerts for competitor activity:
- Brand Intelligence → [Profile] → Alerts.
- Create alert: Competitor Mention Spike.
- Select which competitor.
- Set threshold (e.g., more than 50 mentions in 24 hours — indicating a product launch or news event).
This tells you immediately when a competitor does something newsworthy, giving you time to respond.
Tips
- Focus on 2-3 direct competitors rather than tracking everyone — too many competitors dilutes the signal
- Review competitor sentiment trends monthly to spot if any are having consistent reputation problems
- Use content ideas generation to find topics where competitors get engagement but you do not have coverage