Trend Detection in Brand Intelligence
Trend detection groups brand mentions into topic clusters and tracks whether each cluster is rising, stable, or declining in frequency — showing you what is gaining and losing traction.
Trend Detection in Brand Intelligence
Trend detection analyzes your collected brand mentions and groups them into topic clusters, then tracks whether each cluster is gaining momentum, staying stable, or declining. It answers the question: what are people increasingly talking about in relation to your brand?
Credit Cost
Computing trends costs 5 credits per run.
How Trend Detection Works
Clustering — recent mentions are grouped into semantic topic clusters (e.g., "pricing concerns", "feature requests", "competitor comparisons", "positive reviews").
Trend calculation — mention volume for each cluster is tracked over time windows (last 7 days vs prior 7 days, last 30 days vs prior 30 days). The rate of change determines trend direction.
Classification:
| Classification | Meaning |
|---|---|
| Rising | Mention frequency for this cluster is increasing |
| Stable | Volume is consistent with recent history |
| Declining | Mention frequency is decreasing |
| Emerging | New cluster not present in previous period |
Running a Trend Compute
- Open your Brand Intelligence profile.
- Navigate to Trends.
- Click Compute Trends.
- Results appear after processing completes.
You can also schedule automatic trend computation on a regular cadence from the profile settings.
Reading Trend Results
Trend Summary
A ranked list of topic clusters with:
- Cluster name (auto-generated from the most common terms)
- Trend direction (rising/stable/declining/emerging)
- Mention count for current vs previous period
- Percentage change
- Representative mentions (sample of the actual content)
Trend Charts
For each cluster, a time-series chart shows mention volume over the past 30 days. Rising clusters show an upward slope; declining clusters show a downward slope.
Acting on Trends
Rising Trends = Opportunities and Risks
A rising positive trend (e.g., "great customer support" mentions increasing) is a signal to amplify — share that feedback, build on what is working.
A rising negative trend (e.g., "pricing too high" mentions increasing) is an early warning — investigate and respond before it becomes a reputation issue.
Emerging Trends = Early Signals
New clusters that did not exist in the previous period often correspond to:
- A new product launch (yours or a competitor's)
- Industry news that brings your brand into a new context
- A social media moment or viral mention
Declining Trends = Fading Concerns
Topics that were previously prominent but are declining may indicate resolved issues (a bug fix, a support situation that was handled well) or simply natural conversation cycles.
Integration with Content Planning
Rising trends feed directly into the Content Ideas feature. When a topic cluster is rising in your brand mentions, it is also a signal that your audience is interested in that subject — making it a strong content opportunity.
Use Generate Ideas (10 credits) after computing trends to get content suggestions specifically tied to your rising trend clusters.